LinkedIn post ideas for a business, with examples

The hardest part of posting on LinkedIn is knowing what to say. The answer is usually in your week: the work you did, the questions you were asked, the mistakes you fixed.

Stories from your work

1. A problem a customer had, and how you solved it.
2. A mistake you made, and what you changed.
3. Why you started the business.
4. A decision you made this week, and why.
5. Before and after: what changed for a client.

Teach something

6. The one question every new customer asks, and the answer.
7. A common mistake in your industry, and how to avoid it.
8. A checklist you use, shared in full.
9. A tool or habit that saves you time.
10. A myth about your work, and what is actually true.

Show what happens behind the scenes

11. What a normal day looks like.
12. How a job goes from first call to finished.
13. A new hire, partner or supplier, and why you chose them.
14. A small win that nobody saw.
15. Something you are working on now, before it is finished.

Share an opinion

16. Something your industry gets wrong.
17. A trend you think is overrated, or underrated.
18. A lesson that took you years to learn.
19. What you would tell yourself on day one.
20. A question to your network, which you then answer yourself in the comments.

How to write a post people read

• Make the first line specific. It is all most people see.
• One idea per post.
• Short paragraphs, one or two sentences each.
• End with a question or a clear takeaway.

An example

A client almost left us last month.

Not because of the work. Because we took four days to reply to one email.

We now have one rule: every client email gets a reply the same day, even if the reply is "I am on it, answer by Thursday".

Nobody complained about speed since.

What is one small rule that changed how your business runs?

What to avoid

These phrases make readers scroll past. So do posts that could have been written about any business. Your details are what make a post worth reading.

Keep it going

Write down post ideas as they happen during the week, in one note. Then posting becomes picking, not inventing.

If you use AI to help, start from your own story and notes, then edit the draft until it sounds like you. There is a method in how to make AI sound like you. LinkedIn works best as one of two or three channels. See small business marketing ideas for the others.